Listening to the customer for 150 years and counting...

Published: Nov. 10, 2022, 5 a.m.

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Unless you\\u2019ve been living under a rock, you\\u2019ve heard of Levi\\u2019s denim. And they\\u2019ve heard of you, too. We talk to their staff historian (yes, that\\u2019s a job) Tracy Panek about how much customer wants and needs (and sometimes complaints!) have always been the driving force behind what they make, how they make it and what\\u2019s coming next for this 150 year old brand.

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