How the Automotive Industry is Changing Gears: A Conversation with Harald Kruger, Former CEO and Chairman of BMW
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The automotive industry is in the midst of a historical digital transformation. Today's vehicles are computers on wheels and customers who used to shop exclusively in the showroom can complete transactions online. Tune in to hear Harald Kr\\xfcger, the former chairman and CEO of BMW and Jessica Geutner, Vice President of Strategic Customers at Salesforce discuss what companies need to do to navigate this uncertain terrain while balancing profitability with research and development as well as environmental initiatives.
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