Connections: How to Develop a Next Generation Marketing Team with Sabrina Heise and Jessica Cobarras
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What should you look for when you want to build your next generation marketing team? What are the skills that are needed? Who are the key players? In this episode you'll get some expert advice on how to answer all of those questions from Sabrina Heise, Vice President, Consumer Engagement at NBC Sports Group and Jessica Cobarras, Senior Vice President, Cloud Marketing at Salesforce. This is the first episode in our three part series on marketing which we recorded at our annual Connections conference that took place in Chicago in July. Tune in to find out more!
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