65: Michael Kliska, Co-Founder & CEO at New Matter - Skincare, Branding and Hiring

Published: April 14, 2022, 6:15 p.m.

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Michael Kliska is Co-Founder & CEO of New Matter, which is the premier men\'s personal care provider. 

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We discuss New Matter\\u2019s Competition, convincing judges, outsourcing vs hiring, starting a new brand, branding, and many more.

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SPONSORS

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BridgeUp: DM Prashant on Twitter to raise $100,000+ in non-dilutive capital

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Listnr: https://listnr.tech/?via=prashant

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Dukaan: https://mydukaan.io/

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Recast: https://recast.studio/

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CONNECT 

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Michael Kliska: Twitter / LinkedIn

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Follow Prashant Bagga

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OUTLINE

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(0:28) Introduction

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(06:02) New Matter\\u2019s Competition

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(08:19) Convincing Judges

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(18:00) Outsourcing vs Hiring

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(31:24) Starting the new brand (New Matter)

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(47:30) Should we use ordinary skincare products

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(52:54) Education Space for skincare

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(1:05:01) Branding

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(1:13:48) The story behind the name (New Matter)

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