b'
column 1: https://lattice.com/library/like-a-boss-as-a-manager-id-like-to-support-my-black-employees-but-im-afraid-of-saying-the-wrong-thing
\\n\\t\\t\\tcolumn 2: https://www.theguardian.com/lifeandstyle/2010/dec/20/ask-hadley-chanel-handbag?CMP=gu_
\\n\\t\\t\\t3rd Segment: topical tip
'