How National Geographic Used Analytics to Become the Biggest Brand on Instagram
Move over Justin Bieber, National Geographic is coming through! \xa0Thats right, when it comes to Instagram, National Geographic is a pretty big deal. \xa0Their total followers exceed some notable celebrities such as Drake, Rihanna, Khloe Kardashian and that\u2019s right, Justin Bieber. With over 118 Million followers, National Geographic is in fact the biggest brand on Instagram. \xa0Recorded at Disney\u2019s Data and Analytics Conference, Cory and Brett sit down with National Geographic Partner's own Brad Dancer and Mia Vallo from the Insights, Analytics & Data Strategy team. \xa0This team is responsible for overseeing all insights, analytics and business intelligence across National Geographic including social media. \xa0Brad and Mia discuss the role that analytics played in becoming the biggest brand on Instagram and the journey that Nat Geo took to get to where they are today. \xa0The team talks about some of the challenges, key lessons and best practices to driving platform engagement to the next level. \n\n Music from this episode is by Andrew Belle (https://itunes.apple.com/us/artist/andrew-belle/37712246).\xa0 Please go check him out...you'll thank us!