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Jay Baer is a hype-free, social media and content strategist, speaker, and author. He founded Convince & Convert in 2008. This is the fifth marketing services firm he’s started or managed. He’s co-author of The NOW Revolution, 7 Shifts to Make Your Business Faster, Smarter, and More Social, a leading book on social business. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies.

Covered in this episode:

• Writing with perspiration, instead of inspiration
• The NOW Revolution
• Social Pros Podcast