Slow Fashion, Wearable Art, and Timeless Fashion Collection by Lilia Surdu
SHOW NOTES:
02:00 An introduction to Moldova, a former Soviet country with its wineries and plentiful beautiful landscapes
03:30 Starting a business making hand-painted silk dresses. Each piece is unique.
05:00 Making pieces of garment you want to pass from generation to generation. The concept of wearable art.
06:00 Taking the leap. How attending a fashion show gave Lilia the confidence to follow her dreams and to leave her career at the United Nation to become a fashion designer and launch her business
07:30 Learning as you build your business. Launching the wrong products. Finally finding the right product concept that customers LOVE
09:30 Timeless collection and slow fashion concept
12:00 Breaking the rules of the fashion calendar to gain in freedom for creativity
13:30 The Nymphs as a guiding theme to design powerful campaigns to build the brand image
15:30 The collection is sold in Moldova, Paris and Milan
16:00 Waste is an environmental problem that Lilia has identified. Together with her team, they contribute to the reduction of the fashion waste by developing unique pieces that are passed from one generation to another. In general, their attitude is to identify problems and try to find solutions by small increment
17:30 Being 100% sustainable is very difficult. Her approach to environmental issues is to not over promise or to make false promise. For example, switching to natural dyes requires additional research for it is in their development plan.
19:30 Joyful moments of a fashion business owner. The most fulfilling moment is when a customer “gets” the intention of her brand (a piece of wearable art to be transmitted to the next generation).
22:00 Time capsule question: take good care of your environment and think of the future generations
NUGGETS:
- Design something unique that you love, your customers will love it
- Create powerful image campaigns to build your brand
- Sustainable business: find and address one problem you can solve, look for opportunities for additional improvements
- Sustainable fashion: do not just throw labels, do not over promise
FB / IG move.womenswear
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Host: Leekei Tang
Contact: hello (at) betterbusinessfounder.com
Music credits: Mister Sunny Face by Wayne Jones / Blue Skies by Silent Partner / Happy Ukulele by Scott Holmes