Odd Future: Digging into the records from the LA collective that changed hip hop forever
A collective of rappers and artists came together in Los Angeles in 2007, and changed the hip hop landscape forever. From their ruckus sounds that bastardised genres, to creating a whole new business model for artist through internet penetration and crafty merchandising, and generally not giving a fuck, Odd Future changed the game. And as breakout artists from the collective they have continued to enrapture hearts and minds. Looking at you Tyler the Creator, Frank Ocean, Earl Sweatshirt, The Internet and Domo Genesis in particular. Listen in to the records that made them and stories behind them.