Karla Ortiz Music Marketing Guru (Universal, Monarch Ent)
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What an interesting chat this was! Karla Ortiz, former VP of Marketing and Label Services for Vydia and Digital Marketing executive at Universal Music Group, founded Monark Entertainment in 2020 during the pandemic.\\xa0Karla talks about how she got her breaks working in music marketing which started with her first internship with Ryan Seacrest, to moving into a new media internship at Universal and eventually converted into full time employment working in the latin department and working with Rihanna & Kanye! She chats about all things marketing including the importance of maintaining relationships at the big socials and the evolution of radio pluggers, tik tok driving pre sales and spotify playlisting!
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