32: Understanding type design with Shiva Nallaperumal
This episode is brought to you in collaboration with Kultureshop.in About Shiva, Shiva is a Graphic Designer, Type Designer and Illustrator from Chennai, India. He follows a research led, process driven work ethic to bring meaningful solutions to design problems. He has been awarded by Forbes for 30 under 30\. Shiva’s practice has focused on Identity Systems, Publication and Exhibition Design, Custom Typefaces and Interactive Design for a wide range of international clients. He graduated from DJAD, Coimbatore, and then did MFA in Graphic Design from the Maryland Institute College of Art, Baltimore, USA. He has won many awards and recognition for his work in Type Design. What do you do and whats your journey like? Where do you draw inspiration for your typefaces & projects in general? What are the peculiar characteristics of Indian type faces? In one of your talks at Design Fabric, you drew a brilliant analogy of type faces are like real human faces. Each have distinct features. Is there a saturation point while designing? In one of your interviews you mentioned that Type is subliminal. What the are the challenges in making it so? Where do you see the Indian landscape of Font and type faces in next 10 or 20 years where we have technology in one hand and illiteracy on other?