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During the design process there is a driver that motivates us to create an idea. The idea is what pushes us to move forward. Moving forward is what allows us to evolve as designers. In this episode, we will focus on the most important tool that an architect has. The imagination and desire to create a space with purpose. We will discuss the opportunity and the emergence of different means of expression which help and/or hinder the design process. In this conversation, we will highlight the use of these tools along with the use of storytelling. All these combined give reasons as to why one becomes an architect.