Proactive Mobile Marketing Strategies for Apples Data Privacy Changes Liz Emery (Tinuiti)
Are you preparing for Apple\u2019s looming changes to data privacy? Today\u2019s guest shares strategies and solutions for how marketers can get ahead of the curve, things like investing in complimentary attribution models to SkAdNetwork. We\u2019ll talk about media mix models, incrementality studies, first-party data infrastructure, channel diversification, and more!