Marketing Strategies for Launching a Mobile Game - Dmitry Gubanenkov (Space Ape Games)
Dmitry Gubanenkov is a Marketing Manager at Space Ape Games, the London-based mobile game developer. He joins Apptivate\u2019s Gaming Series to share his approach to launching new mobile games and install campaigns. You\u2019ll learn how important your audio choice can be, the best ways to measure the performance of influencer campaigns, and where to launch your new game. \n\nDmitry leads user acquisition campaigns for Boom Beach: Frontlines, and previously, Beatstar. Before joining Space Ape Games, Dmitry was in a marketing leadership position at Kakao Games Europe B.V., ChimpWorks, and GamePoint. He\u2019s based in the Netherlands.