Is the App World Shifting from Ads to Subscriptions? - Jean-Francois Grang (Purchasely)

Published: May 28, 2021, 3:52 p.m.

Today\u2019s guest saw the frustration app companies were having with in-app purchases and decided to create a solution. In today\u2019s episode, he shares what that solution is as well as why we\u2019re seeing a trend in app companies moving from advertising models to subscriptions, particularly for publisher-focused apps.