How to Implement Rapid Experimentation - Matt Pate (Finimize)

Published: Dec. 15, 2020, 6:57 p.m.

When this fintech app started doubling, tripling, even quadrupling their ad testing per week, they saw a 50% decrease in the cost to acquire new users. Hence our guest\u2019s motto: \u201cWhoever tests the fastest will win.\u201d Find out how to build an internal system for rapid experimentation.