Getting into People-Based Attribution - David Llewellyn (AppsFlyer)
People-based attribution--everyone\u2019s talking about it, no one knows how to do it, they think everyone else is doing it, and everyone claims that they\u2019re doing it. Today\u2019s guest sheds light on how to get started with this trendy and elusive mobile marketing tech, also known as cross-device or cross-screen attribution.