Driving Results: Full-Funnel Strategies for Mobile Marketing - Daniela Aschentrupp (DiDi), Diego Salazar (DiDi)
In this episode, we speak to Diego Salazar, the Paid Media Lead, and Daniela \u2018Dani\u2019 Aschentrupp, the Ad Ops & Acquisitions Lead, at DiDi, one of the world\u2019s biggest mobility and food delivery apps. Get a full-funnel perspective with best practices for re-engaging lapsed users and top tips for acquiring new ones. This episode also covers creative strategies and how to measure the effectiveness of your campaigns, along with a round-up of what to do in Mexico City!