Drive App Growth by Building Community - Shana Sumers (HER)

Published: Oct. 6, 2020, 3:38 p.m.

When the pandemic hit, this social app for LGBTQ+ womxn and queer people pivoted to doing virtual events. A lot of them. Why? Community drives app growth and retention. Today\u2019s guest shares what mobile marketers can do for their community, and their KPIs.