Contextual vs Behavioral Targeting - Pan Katsukis (Remerge)
This week we\u2019re rebroadcasting a Growth Masterminds podcast episode with Pan Katsukis, Remerge\u2019s founder and CEO, who talks about contextual targeting \u2013 where it works, where it's strong, and where it is weak. Learn the psychology of contextual versus behaviorally targeted ads, the future of targeting, and how in some cases contextual targets can use up to 100 parameters to get even better than behavioral targeting.\n\nPan's expertise lies in the display advertising market, in particular the field of mobile advertising and programmatic buying. He is well experienced in building technologies, working closely with developers, and fostering company culture during periods of rapid growth.