Calculating the Uplift of Marketing Moonshots - Cody Ryan (Ibotta)

Published: Feb. 3, 2021, 8:33 p.m.

Today\u2019s guest shares his growth marketing team\u2019s robust approach to experimentation, measuring new channels, and calculating uplift - from NBA sponsorships and direct mail to TV. Learn his insights from spending 10% of their marketing budget shooting for the moon.