ANTIC Interview 83 - Peter Rosenthal, Marketing and Strategic Planning
Peter Rosenthal, Marketing and Strategic Planning
\n\nPeter Rosenthal worked at Atari from March 1979 thru the middle of 1983. He joined Atari as a marketing research associate in the consumer division, and served as Vice President of Business Development in the Home Computer Division, then Vice President of Strategic Planning.
\n\nAfter Atari, he moved to marketing and sales at Designware, an educational software startup that published software for the Atari 8-bits and other platforms.
\n\nThis interview took place on May 18, 2015.
\n\nTeaser quote:
\n\n\u201cThat tension between marketing and engineering is not unique to Atari. I\u2019ve been around now long enough to see lots of other companies and very often when a company\u2019s sales goals aren\u2019t achieved or product reviews are less favorable than one would like, I think generally marketing is the butt of the argument as to why it wasn\u2019t successful.\u201d
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