64: Growing Real Meat Without Animals to Revolutionize Dinner with Paul Shapiro

Published: Jan. 28, 2020, 1:06 a.m.

Today marks the kickstart to our 5th season! I don\u2019t want to give too much away about this season, but so far we\u2019re really digging into questions around meat and identity and also branching out into the very fun topic of beverages, which we haven\u2019t covered much before! But that\u2019s all the spoilers I\u2019ll give.. I\u2019m very excited.

To start our exploration of meat, we\u2019re looking into the future of it \u2013 and questioning how we define it in the era of climate change and sustainability efforts. My guest this week is Paul Shapiro, who is the author of the bestselling book Clean Meat: How Growing Meat without Animals Will Revolutionize Dinner and the World through Simon and Schuster. He is also the CEO of the Better Meat Company, a four times TEDx Speaker, and the host of the Business for Good Podcast, all while being a long-time leader in food sustainability.

Based out of Sacramento, California with his wife Toni Okamoto Shapiro, Paul bases a lot of his work on finding common ground with folks across agricultural and tech industries while looking at the future of clean meat. He asks the question what if we could have our meat and eat it too? I know when I first heard about clean meat, I just assumed it was a plant-based alternative to animal meat\u2026 but it\u2019s not! It\u2019s real, actual meat that\u2019s grown (or brewed?) from animal cells, as well as other clean animal products that ditch animal cells all together and are simply built from the molecule up.. Wild, right?

Paul\u2019s book Clean Meat really captures the tales of the innovators and investors that are racing to commercialize the world\u2019s first real animal products that are grown without animals. And today, we\u2019re diving into what a world with cell-based clean meats might look like, the moral and ethical discussions surrounding the products, the responses from industries, and breaking down the idea of what \u201cnatural\u201d foods are and can be. It\u2019s such a fascinating world that I knew very little about going into this conversation \u2013 I can\u2019t wait for you to listen and learn from Paul!

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