Dancing in her Shoes: A CEO defining her Business and Herself through Transparency and Creativity with Burju Perez
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Burju Perez is a mommy of two, wife, former professional Latin Dancer and CEO and lead designer, of the world renowned quality, customizable professional dance shoe/dance heels brand Burju Shoes, based out of Massachusetts.\\xa0 Burju was born in Istanbul Turkey prior to immigrating to the United States.\\xa0 As an adult, she began her professional career by studying International Business at Boston University, prior to landing a job in banking.\\xa0 Burju began Latin dancing in college, where she met her then dance partner, now husband, and launched herself into the world of Latin dancing for 15 years, which included instructing, competing and paid gigs around the world.\\xa0
An artist at heart, Burju combined her love of creativity and dance when altering modern Latin dance shoes for her teammates with more fun colors, jewels, feathers and with an emphasis on comfort.\\xa0 Burju unknowingly unlocked a level of her passion and was building her business before she knew it; Burju Shoes was created in 2010. \\xa0
Burju has collaborated with widely respected and talented names in the dance industry such as Kiira Harper, Nicole Kirkland and Janelle Ginestra.\\xa0 Burju heels have been worn by high profile music artists such as Jennifer Lopez, Normani, Christina Aguilera, Ariana Grande, Cardi B, Hadise, Meg the Stallion, for numerous concert tours and award shows such as MTV\\u2019s Video Music Awards.\\xa0 Most importantly, Burju\\u2019s shoes are worn by dancers of all ethnic/gender/non-binary backgrounds all over the globe. \\xa0
Burju Shoes is a brand that celebrates diversity and aims at strengthening our communities by highlighting the individual's inner confidence through fashion.
In this episode, Burju and Ariana speak about the story of Burju Shoes and what it was that challenged Burju to stay true to her vision and mission as a brand and a person.
Burju Shoes Instagram: @burjushoes
Website: \\xa0https://burjushoes.com
Episode Highlights:
About Burju
- A brand that doesn\\u2019t just profit - a brand that lifts and supports
- Burju: An Artist\\u2019s spirit
- Child of immigrant parents
- Challenging the structure
- Heels community, pole dance community (!!)
- Branding It + Pop Up Shops
- Her crossroads and full time Burju
BURJU SHOES: The Beginning
- Constant observation
- Shoe Talk
- Artist bucket list?
- Serving a need
- The importance of appropriate gear
BURJU\\u2019S DANCE
- \\u201cI have to maybe fail at this.\\u201d
- Full Transparency: Defining herself and her business
- Learn and grow as a business owner and human being
- Burju\\u2019s little nuggets of wisdom