Why did a luxury watch manufacturer face ridicule on his road to success?

Published: July 29, 2024, 1 a.m.

\u201cA lot of people were mocking me. People would send pictures to my mum saying \u2018is there something wrong with your son? We\u2019ve seen him in traffic hawking watches\u2019\u201d.\n \nFor a lot of African people, luxury goods are synonymous with international brands. They believe that high-quality products can only come from abroad. \n \nToday in the podcast, Africa Daily\u2019s Muthoni Muchiri speaks with Anthony Dzamefe of Caveman Watches who quit his job working for a hotel collecting tourists to set up his own business. He ended up learning how to fix and then make quality watches \u2013 and now counts celebrities like Beyonc\xe9 and Angelique Kidjo amongst his clientele.\n \nBut at the beginning he says customers would reject his watches after they found out they were made in Ghana.