There a lot of marketing "experts" and most of them give very similar advice with a broad brush. But convincing someone to call you to discuss their finances is very different to buying a pair of trainers from sports direct right? So shouldn't we have a different strategy when marketing financial services? We think so, and we discuss why and how it's unique in this episode. Giving you some ideas to think a bit differently to Joe Bloggs the marketing expert who insists you need to write an eBook lead magnet.