Here at The Lead Engine, we see a lot of data on a daily basis. The majority of that data and probably the most important is analysing the website visits that make and enquiry vs those that don't. With millions of pounds spent over a 20-year period, you start to build an excellent picture of what works and what doesn't. There are some key things that someone who wants financial advice wants to experience when looking for the right adviser (see ep 194). It's very unlikely that you've got all these factors built into your website and it's highly likely the code, content and layout needs changing. In this episode we discuss these factors and why we always build a new website for every client we work with.