Hello, and welcome back to the lead generation for financial services podcast. This week we have got an equity release advisor, Stuart Powell. \n\nA lot of negative views and beliefs are being said whenever we advertise equity release because of the way the people have seen or heard situations which is not good because of equity release. \n\nModern equity release is better than the old equity release. Interests are lower and there's no negative equity guarantee for every product.\n\nStuart, an equity release adviser in Plymouth, used different methods to show people why modern equity release is much better. \n\nHe created short Youtube videos as well to send the message across about the pros and cons of equity release and educate both clients, or other introduces as to why it's good for the older generation, but also why it's good for other financial services businesses to understand a little bit more about it.\n\nStuart used case studies to show real-life situations, approach, steps taken and evaluating outcomes concerning equity release. Case studies will show how much money a previous client saved each month or this is how much less the interest is accumulating.\n\nBefore considering if equity release is the right option for you, you must check on the following conditions such as:\n\nage\n\nearnings\n\nthe money you can release\n\nfuture plans\n\nAlways talk to a professional financial adviser when making these decisions. They will be able to help you understand whether equity release is right for you.