First of all, I don’t claim to be a social media expert, influencer or strategist. Our business creates social media content but it’s not a core part of our service. We don’t rely on getting leads for our clients or our own business through social media. Social media has had an impact on my business though so I want to explain how, why and what I do, then how this can be used for advisers. You'll hear: Why do I use social media? Why I don’t try and help everyone with everything Why I don't post much as the company Choosing the social media platform Why I cleared out connections & followers Why I follow, I like, I comment way more than I post Why there's no comment left behind Types of content I post Social Media Ads Why I try new things What I would do on Social Media if I was an adviser