Questions we'll be answering: "Last week on the inbetweenysode you mentioned some costs per lead, what do you actually consider a lead?" "Wix has a cracking sale on at the mo, is it worth it over Wordpress?" "Should I mention that you can have an appointment locally in my FB Ads?" "With Facebook Ads do you use the property portals (Rightmove & Zoopla) for targeting?" "Would you still get a good result if you don't send the FB ads to a Landing Page? I read there is a lead capture form on FB itself. The reason I ask is that I am tied to a big company and so do not have my own separate website or landing page ( and I like to keep it simple for now). If FB lead capture is a good option, then its easy for me to get started and not wait for a perfect time." "I'm playing out the video and pressing record in Otter to transcribe my videos, is that right, how do you use it?"