LinkedIn Ads is paid advertising which can drive leads and reach your target audience. It can reach a more professional target audience by narrowing down the targeting options. Based on your campaign’s objectives, LinkedIn allows you to generate leads and creates a connection between you and relevant, professional audiences. Compared to Facebook, LinkedIn’s targeting selections are more high-level and custom to a professional audience. How to advertise in LinkedIn: - Pick your ad objective (Advertisers can run campaigns around intentions, such as brand awareness, lead generation, or website conversion or job applicants.) - Set up your audience targeting parameters. - Add audience attributes These include company connection, size, job experience, and interests depending on who you are targetting. LinkedIn’s targeting abilities enable you to target audiences based on location, company, company industry, age, gender, education, job experience, job title, interests, groups, etc. Interest - fairly new in LinkedIn ads and we will dig deeper into this on my upcoming in between episodes. - You can add three different formats: single image, video, and carousel. - Placement - Set your budget. (You can decide whether to set a total budget, or both a daily budget and total budget.) - Schedule.