Alex and Tessa are joined by Ross McMillan, the founder of Blue Fish Mortgage Solutions who shares his successful SEO journey as a one-person business. Talking points: What did you know before launching the blue fish website? How would you describe how SEO works if you were explaining it to another business owner? When did your website launch? What search terms are you on page one for now? When did you publish those pages? Have you had any enquiries from SEO? Do you think it’s worthwhile focusing on SEO as a one-person business? Do you think anyone can learn SEO?