UX Week 2008 | TV With an API! Current at the Collision of TV and the Internet

Published: Oct. 1, 2008, 7:02 p.m.

b'TVs in trouble! It might be terminal, but Rod Naber and Dan Levine from Current TV urge everyone not lose hope just yet. Discussing their presentation \\u201cTV with an API! Current at the Collusion of TV and the Internet\\u201d Rod and Dan describe how using their cable and satellite TV network along with their social news website, Current is experimenting across both media, looking for a cure.
\\nIn this conversation we talk about how Current got started, the power of the community in generating content for Current News, and how the Internet is allowing users to create ads for companies. All this could change the way marketing approaches innovative solutions for their customers.
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