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b'Even the best design teams, methods, architecture and tools are no match for a project beset with political infighting, divided priorities or unfocused goals. To truly make an impact, product teams need to have business buy-in and a shared understanding of the project\\u2019s direction. Often, it\\u2019s up to designers to smooth the way and facilitate this consensus.
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\\nBy greasing the tracks in the early stages of a project, designers can gain the much-needed support of business stakeholders, avoid wasted effort, increase their influence (within their teams and the company at large), and make a more meaningful difference with their work. The key is to bridge competing viewpoints, develop a common vision and break through project roadblocks. And it all starts with the right combination of tools and techniques.
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\\nIn this session, you will:
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\\n * Discover how to bridge competing viewpoints, develop a common vision and eliminate roadblocks on your next project.
\\n * Explore the ways in which your existing design skill-sets can be expanded to improve communication within your team and throughout you company.
\\n * Learn facilitation techniques to help engage business stakeholders and manage the conflicting priorities and lack of direction that so often derail a project.
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\\nAbout Jess McMullin
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\\nSince 1997, Jess has focused his career on understanding and developing positive user experiences for his clients and their customers. Drawing on sources ranging from social sciences and behavioral research to gaming, market analysis and future trends, Jess generates client insights that drive innovation and create better customer experiences.
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\\nJess often speaks at conferences focusing on user experience, design thinking and innovation, topics he also writes about on a regular basis. His ideas have been featured in several user-experience books, including Lou Rosenfeld and Peter Morville\\u2019s Information Architecture for the World Wide Web, 2nd Ed. and Jesse James Garrett\\u2019s The Elements of User Experience.
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\\nIn 2003, Jess founded nForm User Experience, a boutique consultancy that counts Comcast, Ancestry.com and the Canadian Patient Safety Institute as clients. Jess also organizes CanUX, the annual Canadian User Experience Workshop in Banff, Alberta, and he is the cofounder of the international Information Architecture Institute.
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\\nFor Jess\\u2019s latest thoughts on business, design and innovation, visit his blog, bplusd (business + design).'