UX Week 2006 | Good Design
b'When his company, Adaptive Path, was engaged by a financial services firm to redesign their website that let customers perform retail banking transactions, Peter Merholz, Director of Practice Development, went into the homes of users asking them questions about their usage of the existing website, the kinds of reports they recieved, how they used their computer etc.
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\\nDesigners, according to Merholz, must broaden their peripheral vision to other domains outside their own. A website designer, by habit thinks like a website designer. The task of designing a print document would be quite new and challenging for such a person. However, if designers thought beyond their domains, they would get a better grip on the nuances of design in general and deliver a richer experience to users.'