MX Conference 2007 | Elevating User Experience
b'Irene Au discusses her previous experience at fast moving companies Netscape and Yahoo!, and how that experience will influence her latest challenge. As the new Director of User Experience at Google, she will be confronted with an organization that is clearly defined by its engineering culture. A shift in priority empahsized hiring for the UI role in 2006. But this does not automatically mean a shift away from Google\\u2019s strict engineering orthodoxy. Getting the strategic decision makers in a non-design drive culture to consider user experience and UI design as part of their process will not be an easy task.'