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We had an excellent Q&A last week with Mary Ferreira, Karen Benge, and Payal Patel from the London Business School. The excerpt below provides an insider look at how the adcom readers determine fit, especially when it comes to how applicants relate their career goals in their essays. Linda Abraham: Do you look for students who have a clear idea of where they want to go, both professionally and geographically? Karen Benge: Geographically, not as much. I think what’s most important is that people are really reflective on their career to-date and they think about why they want to do an MBA, why they want to do one now, why they want to come to London for it, why they want to do a London Business School MBA, and how they can see that fitting into the career path that they envision for themselves. Everybody knows you’ll be exposed to a lot of different career paths and different industries and job functions that you might not have even heard of before you joined, so we appreciate that people may change or adapt their plans, but it’s important that we see the applicants have reflected on the things I mentioned about where they want to be with their MBA when they come to apply. As much as anything it’s about making sure that the student is therefore a good fit for the school, given what they want to do, and the school is a good fit for them as well, that the expectations are right, and someone can really achieve what they want to achieve by coming here. For the entire conversation, please view the transcript or listen to the complete audio file on our website. Want to read more about London Business School's admissions practices? Check out our London Business School B-School Zone. Still not sure where you should apply? Download our special report, Best MBA Programs: A Guide to Selecting the Right One, to help you assess your profile and determine your personal fit with top business schools. To automatically receive notices about these MBA admissions chats and other MBA admissions events, please subscribe to our MBA event list. Accepted.com ~ Helping You Write Your Best