The Human Brand in an Age of Algorithms
We’ve talked a lot about curation this season on Unemployable. And with good reason: a curation marketing strategy has proven to be an effective way to build a successful online audience and business in an age of content overload.
But we also know that many of you are wondering just how viable it is for someone who is just now getting started. Aren’t big companies like Amazon, Facebook, and Apple at a major advantage because of their audience and reach? And haven’t many of the best niches already been gobbled up by existing curators?
These are good questions. And as you’ll discover in this episode, the answers to these questions suggest that right now is still a great time to get start with curation marketing; in fact, it’s still early enough for you to experience a first-mover advantage, much like in the early days of blogging, podcasting, and other once-burgeoning strategies that have now reached stages of saturation.
As Brian Clark and Jerod Morris discuss in this episode, there are major benefits to establishing your curation positioning in the market now and building a human brand that will be able to grow and evolve as technology does.