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I can remember the first time I used WordPress in 2005. It was such a joy to move from uploading individual HTML pages to a server via FTP, and simply hitting “publish” to see content go live.

As I entered the premium WordPress market in 2008 as an entrepreneur, the idea was always to empower non-technical writers and other content creators to do more with their websites without code. Eventually, our design framework Genesis became widely accepted as the way to build WordPress sites quicker and easier.

Now, the idea of “no code” software creation is gaining more and more traction. In other words, we now have software that allows us to make all sorts of other software without being a coder.

This empowers creative people to make things that were once impossible -- at least without knowing how to code or hiring a developer. And that means a new generation of entrepreneurs are able to create powerful 7-Figure Small businesses that sell software and software-based services without investors and even employees.

Ben Tossell is a vocal proponent of the “no code” and “without code” movement. His company Makerpad teaches non-technical founders and makers to use the powerful tools that open up an entire new avenue of product creation.

Listen in to hear more about what “no code” can mean for your business. If you’re able to solve an audience problem with a software solution, you could be on your way to creating a product you never imagined you could on your own.

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