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b'Lead generation is one of the most confusing topics when it comes to online business.\\u2060
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I get asked all the time, what is a lead? What\'s lead generation? What does all of that mean? \\u2060
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So on this week\'s 6-Figure Mompreneur Podcast episode, I\'m sharing more about my perspective on what a lead is and how to think about lead generation.\\u2060
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You\'ll hear different perspectives and opinions from various experts on what leads are and what lead generation means, but as a busy mompreneur, we do business a bit differently than someone who can work 40+ hours a week. \\u2060
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If you\'re building your business to 6-figures in the small "mom cracks" of your day, then leads and lead generation need to be approached a bit differently.\\u2060
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So on today\\u2019s podcast I\\u2019m chatting through:

+ What a lead is and how as a busy mompreneur you should be approaching lead generation differently.
+ Why email marketing is vitally important if you are building your 6-figure business in the "mom cracks" of your day
+ Why I don\'t agree with most lead generation experts on what lead generation is

Visit the links below to learn more about:

+ resources for this episode
+ the Simple, 6-Figure, Scalability Video Series
+ and to connect with Allison and the 6-figure mompreneur movement

RESOURCES:

Read the blog post that goes along with this episode: www.allisonhardy.com/blog1/episode212

Get yourself signed up for the Simple, 6-Figure, Scalability Video Series! Through this 5-part Video Series you\\u2019ll uncover and discover what action you need to take to make 2021 your first 6-figure year, on your terms. To get signed up visit: https://allison-hardy.mykajabi.com/offers/uTG774pH

CONNECT WITH ALLISON:

Follow Allison on Instagram: www.instagram.com/allison_hardy_

Join the 6-Figure Mompreneur Facebook Group: www.facebook.com/groups/themompreneurcommunity

ARE YOU A FAN OF THE PODCAST?

If you found value from today\\u2019s episode, head to iTunes and spread some love through giving the podcast a rating and a review. This helps us to reach more busy mompreneurs who are chasing down their first 6-figure year.

Music courtesy of www.bensound.com'