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Published: July 15, 2024, 5 a.m.

One of the best ways to get an idea of what your audience needs is to ask! When it comes to market research, you have to know what you\u2019re getting into. Know who you are asking and what you\u2019re asking. Market research will give you great insight into many parts of your business, but it's important to be intentional in your market research so that it's actually helpful.

So how do you do this in a way that is helpful to your business? This episode of the 6-Figure Secrets Podcast is all about how to make sure the market research you are doing is effective and productive.\xa0

TAKEAWAYS:

• Know who you are talking to. More likely, if you survey people who only consume your free stuff versus people who are members or purchase your offers, you won\u2019t get effective feedback. Survey your paying clients often. They are your absolute ideal clients and they will help you shape your offer(s), next move(s), and content.\xa0
• Protect your mind. When you do market research, you will get negative feedback and people who don\u2019t like your ideas. Come into market research in a place of disconnect. Look at market research when you\u2019re in a good space. If you can\u2019t do it,\xa0 hire someone to do it for you.
• Don\u2019t talk about the money, yet. If you ever ask your audience for feedback on how much you should charge for an offer or program, they will always suggest low. What I have found with the pricing of my different offers, is the people who pay more, show up more.\xa0

RESOURCES:

Check out the blog post that goes along with this episode for additional resources

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Music courtesy of www.bensound.com