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Published: Feb. 12, 2024, 6 a.m.

b'Annie Franceschi is a former Disney storyteller-turned-branding expert. In 2013, she quit a dream job telling stories at The Walt Disney Studios to start her practice, Greatest Story Creative\\xae.

Since then, Annie has advised hundreds, spoken for thousands, been featured in Forbes, and become known for helping entrepreneurs confidently tell their stories. She\\u2019s written two bestselling books: "Establish Yourself" and "Permission to Try," and her first children\\u2019s book, "Small Biz for Kids,"debuted in October 2023.

She\'s a Duke University graduate, avid Muppets fan, and resident of Durham, NC - where she lives with her husband, Gus, and her favorite toddler/superhero, Leo.

TAKEAWAYS

• To be consistent, do what makes sense to you. You can so easily get swept up in the \\u201ctactic tornado\\u201d. You can try everything involved with online marketing, but be aware of what you want to be consistent about. What do you find fun? What can you do that will keep you showing up consistently?
• Figure out the thing that moves the needle in your business and then systemize it. It\\u2019s important to stay in your zone of genius, while outsourcing the rest. And figuring out what works for your business, might mean you have to show up longer. Annie says it took her about 18 months to really get things going to a point where people knew who she was and to build her local reputation.
• If you want to grow, you have to scale relationships. There are many ways to do that outside of social media including blogs, podcasts, speaking, and in person events. But you have to do something. What\\u2019s your consistency container? What are you naturally inclined to do? If it feels like pulling teeth, you\\u2019re not going to do it.

RESOURCES:

Find the blog post that accompanies this episode

Try the 1st 50 pages of Annie\'s bestselling book, "Establish Yourself"

Find Annie on Instagram and LinkedIn

Learn more about Annie on her website

Get a template of Allison\'s email that was directly responsible for selling over $80,000 worth of digital products, courses, and memberships in 2023

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN \'AH-HA MOMENT\' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com
'