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Published: Feb. 27, 2023, 6 a.m.

b'My main goal this year is to get my email list to 10,000 subscribers. Why? Because I know, because I\\u2019ve done the math, that my email list is my most valuable asset in my business, outside of myself. It\\u2019s where my audience buys and it\\u2019s where I see the most engagement.

So I did some planning at the beginning of this year and realized that if I am to experience this kind of growth and hit this number, I need to get my lead magnet in front of new audiences. One way to do that is through paid advertising, and for me, that\'s Meta Ads.

In this episode we are going to talk about Meta Ads (previously known as Facebook and Instagram ads) and how they can help you with your email list which ultimately helps you generate more leads to grow your business.

TAKEAWAYS:

• Know the numbers. It\\u2019s important to know what goals you are working towards and getting down to the specifics with your numbers plays a huge role in knowing what activities are going to best serve your business.
• Make growing your email list a priority. If growing your email list isn\\u2019t currently high on your priority lists for your business, it\\u2019s time to start taking action steps to do that. You own your email list which can be incredibly valuable. My email list is my greatest asset in my business, besides myself.
• Keep the promises you make to yourself. If you want to hit a goal, and the goal is worth it, you have to keep focus and you have to follow through on the things you told yourself you were going to do. This mindset is one of your biggest assets. If you keep letting fear take over, you\\u2019re just going to stay where you are.

RESOURCES:

To find the blog post that accompanies this episode click here

Sign up for the Burn Your Launch Calendar and Never Look Back Masterclass by clicking here

CONNECT WITH ALLISON:

Follow Allison on Instagram

DID YOU HAVE AN \'AH-HA MOMENT\' WHILE LISTENING TO THIS EPISODE?

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Music courtesy of www.bensound.com

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