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b'Lyssa "LJ" Jackson, the Founder of Oh Hey LJ, is a Certified Email Marketing Expert who helps female entrepreneurs rock the inbox and their revenue. She is a former Executive Team Leader at Target turned corporate email marketing strategist and now uses her experience working with large corporations to help small business owners and solopreneurs engage with email. LJ is the host of the MarketHER podcast and loves a good matcha latte.

TAKEAWAYS:

LJ\\u2019s super power is that she is a natural teacher. She can teach anyone anything, and her talent is taking complicated things (specifically tech and marketing) and break them down into simple, actionable steps.

LJ looks at the validity of email marketing through dollars and data. For every $1 you invest on email marketing, you\\u2019ll make $42 back. It makes sense for small business owners to invest and focus on email marketing heavily because of this significant return on their investment.

Email marketing is for everyone, not when you hit a certain subscriber amount or revenue level. Most entrepreneurs biggest regret is not building their email list sooner.

RESOURCES:

Check out the blog post that goes along with this episode: http://www.allisonhardy.com/blog1/episode193

Follow LJ on Instagram: https://www.instagram.com/oohheylj

Listen to the MarketHer Podcast: https://podcasts.apple.com/us/podcast/markether/id1447821879

Get yourself registered for the Sell Everyday [Even When You\\u2019re Not Working] Masterclass (it\\u2019s LIVE at the end of this month!): https://allison-hardy.ck.page/919f4138b6

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

ARE YOU A FAN OF THE PODCAST?

If you loved today\\u2019s episode I\\u2019d love for you to head to your favorite podcast app and leave us a rating and a review! The more ratings and reviews the podcast gets, the more mompreneurs it can help chase down their first 6-figure year!

Music courtesy of www.bensound.com'