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b'Heather Anderson is a happy special needs mom and lover of life in Southern California. Through her business, The Autism Oasis, she helps families affected by autism live happy, fulfilled lives. She also runs a marketing firm that caters to financial services providers.

TAKEAWAYS:

Heather\\u2019s super hero is her ability to identify the type of content that her audience is looking for. She leverages her background in journalism to create highly converting content based on streamlined market research to increase traffic to articles and blog posts.

Heather left behind a very successful freelance career for a job in Washington, DC at a newspaper. What this did was catapult her brand to a new level with new credentials and credibility. So while it wasn\\u2019t ideal to shut down her business, it set her up for significant success in her future endeavors.

Making connections, as an entrepreneur, is vital to your success. When you\\u2019re in corporate those connections are built in for you. As an entrepreneur you need to seek them out because you\\u2019re in it alone, usually.

Dive into ONE area of your expertise and do it really, really well. So much so that when someone thinks of this area of expertise, you are at top of mind. This allows you to charge top dollar with clients who are beating down the door to work with you.

RESOURCES:

Check out the blog post that goes along with this episode: www.allisonhardy.com/blog1/episode162

Learn about Heather through her website: www.theautismoasis.com

Follow Heather on Instagram: www.instagram.com/autism_oasis

Find Heather on Facebook: www.facebook.com/TheAutismOasis

Get registered for Turn Your Facebook Group into a Lead Generation Machine Masterclass:
http://bit.ly/leadgenfbgroup

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

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Music courtesy of www.bensound.com'