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b'Deonjala Williams is the founder of Heart and a Heat Press, an online business educational platform.

With over 12 years of entrepreneurial and retail experience, Deonjala teaches her community how to launch their own profitable t-shirt printing business in 60 days or less.

Deonjala, known more commonly as \\u201cDee\\u201d, has had years of corporate employment in retail where she gained significant experience in business, processes and people management. But this didn\\u2019t really satisfy her sense of calling, her love of teaching and the drive to build something lasting. Unbeknownst to her boss at the time, she had been planning her exit from the 9-5 for some time when she handed in her resignation letter with great satisfaction.

She went on to found Dee\\u2019s Sweet Tees and develop Heart and a Heat Press, changing her and thousands of other people\\u2019s lives in the process.

TAKEAWAYS:

+ Deonjala is an expert at diversifying her income, not necessarily by starting a new business, but by going deeper into her zone of genius. So instead of splitting yourself and your energy into learning a new product and/or industry, serve your existing audience in a bigger and better way by offering them more options in your specific area.

+ Deonjala always looks at the 80/20 rule when it comes to diversifying her revenue streams. Her perspective is that 80% of your income will come from 20% of your clients, so how can you take those existing clients and either keep them as clients for longer, or serve them in a more comprehensive way. Digging deep into what\\u2019s working and what\\u2019s working efficiently is a fantastic way to decide how and what to diversify in your business to increase your revenue streams.

+ Pivoting has been something that Deonjala has had to do this year over and over again, due to the coronavirus pandemic. She even went so far as to splinter off sections of her premium course to respond to what her audience was telling her they wanted and needed to hear from her.

RESOURCES:

Read the blog post that goes along with this episode: www.allisonhardy.com/blog1/episode205

Learn more about Heart and a Heat Press and Deonjala by visiting their website: www.heartandaheatpress.com

Follow Deonjala on Instagram: www.instagram.com/heartandaheatpress

Join the Heart and a Heat Press Facebook Group: www.facebook.com/groups/heartandaheatpresspublic

Snag the 60-Day Reels Content Calendar: www.allisonhardy.com/reelscontentcalendar

CONNECT WITH ME:

Join my absolutely FREE Facebook group, The 6-Figure Mompreneur Community: www.facebook.com/groups/themompreneurcommunity

Follow me on Facebook: www.facebook.com/allisonhardy2015

Follow me on Instagram (I especially LOVE InstaStories!): www.instagram.com/allison_hardy_

Find me on Pinterest: www.pinterest.com/allison_hardy_

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Music courtesy of www.bensound.com'