Influence: The Psychology of Persuasion - Robert Cialdini
This is one of the two books that Tobias Lutke (founder of Spotify) says taught him the skills to build a billion dollar net worth.
Episode #888, April 28, 2023
These are the five elements we\u2019ll be discussing on our call\u2026\u2026.
Reciprocation:\xa0Why Charlie Brown could get a cookie anytime he wanted to
Liking:\xa0How a common car salesman became extremely wealthy
Authority:\xa0Why admitting you made a mistake can elevate the trust others have in you
Social Proof:\xa0One simple phrase that will increase your sales
Consistency:\xa0Why asking people for help makes them want to help you more
Get direct links to the resources mentioned on this podcast in\xa0the show notes at\xa0https://www.48days.com/would-you-like-to-be-a-millionaire/
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