Shift Is Redefining Car Ownership - Here’s How

Published: Jan. 16, 2018, 8 a.m.

George Arison and Jenna discuss Shift’s founding story and the team’s plan to become a full service platform to purchase, finance, sell, and maintain our cars. We then walk through key lessons George has learned articulating and refining company values, finding the right CEO-COO relationship, and how to evaluate investors and board members and build a strong relationship with them.