Hustling With Heart to Build Farmgirl Flowers

Published: April 23, 2018, 7 a.m.

Christina Stembel and Jenna walk through the evolution of Farmgirl Flowers, from Christina making bouquets in her 100 square foot bathroom in San Francisco to becoming a multimillion dollar company. Christina breaks down the two most pressing challenges she’s faced over last seven years - the do or die moment she feared would end the business and the decision to start sourcing flowers internationally - through the lens of the lessons they taught her on reframing situations to make rational decisions rather than emotional ones. She also shares how author Brené Brown’s teachings on vulnerability have profoundly impacted her leadership style as well as the two questions she would ask Brown and Oprah over coffee.