Software Social
Two indie SaaS founders—one just getting off the ground, and one with an established profitable business—invite you to join their weekly chats.Podcasts
It passed the House! Now what?
Published: Feb. 1, 2024, 10:22 a.m.Duration: 13 minutes 18 seconds
Listed in: Business
174 Update: Call Congress! Now!
Published: Jan. 30, 2024, 12:02 p.m.Duration: 23 minutes 23 seconds
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174 ALL-POINTS BULLETIN
Published: Dec. 6, 2023, 1:34 p.m.Duration: 6 minutes 10 seconds
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Side Projects as Insurance Policies
Published: Dec. 5, 2023, 3:55 p.m.Duration: 52 minutes 59 seconds
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ADHD + Entrepreneurship: A Conversation with Jesse J. Anderson, aka ADHD Jesse
Published: Nov. 21, 2023, 8:38 a.m.Duration: 50 minutes 45 seconds
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Section 174 Update: Sign the new letter!
Published: Oct. 23, 2023, 9:22 a.m.Duration: 16 minutes 3 seconds
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Can the R&D Tax Credit Offset the Section 174 Changes?
Published: Sept. 9, 2023, 8:38 a.m.Duration: 28 minutes 20 seconds
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The letter to Congress has been sent! Here's what comes next.
Published: April 18, 2023, 2:40 p.m.Duration: 14 minutes 15 seconds
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Keep Calm and Carry On
Published: April 7, 2023, 2:42 p.m.Duration: 1 hour 20 minutes 33 seconds
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Numbers Update + Chat with Landon and Kyle
Published: April 4, 2023, 9:08 a.m.Duration: 1 hour 55 seconds
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It's me, hi. It's the problem, it's Section 174
Published: March 29, 2023, 9:13 a.m.Duration: 53 minutes 39 seconds
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What 2023 Brings for Colleen, Michele, and This Show
Published: Jan. 3, 2023, 10 a.m.Duration: 36 minutes 47 seconds
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The Forcing Function Episode: Launch Christian Genco's New SaaS
Published: Dec. 27, 2022, 10 a.m.Duration: 38 minutes 31 seconds
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Reflecting on 2022
Published: Dec. 20, 2022, 7:44 a.m.Duration: 35 minutes 33 seconds
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Culture + Feedback = ???
Published: Dec. 13, 2022, 9 a.m.Duration: 30 minutes 22 seconds
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TinySeed, TinyConf
Published: Dec. 6, 2022, 8:38 a.m.Duration: 26 minutes 41 seconds
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Listing on MicroAcquire
Published: Nov. 29, 2022, 9 a.m.Duration: 28 minutes 59 seconds
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The Hammerstone Podcast is back
Published: Nov. 22, 2022, 8:45 a.m.Duration: 28 minutes 43 seconds
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Qualitative and Quantitative Data
Published: Nov. 15, 2022, 9 a.m.Duration: 34 minutes 45 seconds
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Getting Into Public Speaking as a Developer
Published: Nov. 1, 2022, 9 a.m.Duration: 40 minutes 19 seconds
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Sick Leave for Indie Founders?
Published: Oct. 25, 2022, 7:02 a.m.Duration: 29 minutes 43 seconds
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Competitive Advantage and Moats for Small SaaSes, Part 2
Published: Oct. 18, 2022, 7:08 a.m.Duration: 34 minutes 51 seconds
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Talking Competitive Advantage and Moats for Small SaaSes, Part 1
Published: Oct. 11, 2022, 8 a.m.Duration: 54 minutes 16 seconds
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Refine Update with Aaron and Colleen
Published: Oct. 4, 2022, 8 a.m.Duration: 35 minutes 3 seconds
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Super Pumped (aka The Saturday Edition)
Published: Sept. 27, 2022, 9:28 a.m.Duration: 38 minutes 7 seconds
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Sprinting a Marathon
Published: Sept. 20, 2022, 7 a.m.Duration: 52 minutes 3 seconds
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Hairy Projects and Heat Waves
Published: Sept. 13, 2022, 7:26 a.m.Duration: 32 minutes 22 seconds
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Distribution vs Marketing
Published: Sept. 6, 2022, 8 a.m.Duration: 56 minutes 47 seconds
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The One Where Colleen Goes to LA and Michele Looks at Haybales
Published: Aug. 23, 2022, 8 a.m.Duration: 49 minutes 8 seconds
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Work vs Life vs Everything Else
Published: Aug. 9, 2022, 8 a.m.Duration: 44 minutes 14 seconds
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Bonus: Pre-Episode Banter for 8/9/22
Published: Aug. 4, 2022, 11:47 a.m.Duration: 5 minutes 52 seconds
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Colleen vs the Cliff
Published: Aug. 2, 2022, 8:05 a.m.Duration: 30 minutes 11 seconds
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Starting a Business - Even When Your Family Doesn't Want You To
Published: July 26, 2022, 7:01 a.m.Duration: 36 minutes 35 seconds
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Vision and Empathy with Lucie Baratte of Logology
Published: July 19, 2022, 7:01 a.m.Duration: 41 minutes 8 seconds
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What's Hammerstone? A Broadcast of the Hammerstone.dev Podcast with Colleen and Aaron
Published: July 12, 2022, 7:01 a.m.Duration: 47 minutes 33 seconds
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From Side Project to Full Time with Damon Chen and Michael Rouveure
Published: July 5, 2022, 7:01 a.m.Duration: 47 minutes 1 second
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When Should You Let People Pay You?
Published: June 28, 2022, 7:01 a.m.Duration: 40 minutes 20 seconds
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101 Episodes!
Published: June 7, 2022, 7:01 a.m.Duration: 36 minutes 39 seconds
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The One Where the WiFi Goes Out
Published: May 31, 2022, 7:01 a.m.Duration: 23 minutes 28 seconds
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Betting on Multiple Horses with Dan Rowden and James McKinven
Published: May 24, 2022, 7:01 a.m.Duration: 38 minutes 47 seconds
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The Water Bowl of Sorrow
Published: May 17, 2022, 7:01 a.m.Duration: 35 minutes 16 seconds
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Be a Champion with Zuzana Kunckova, Founder of Larabelles
Published: May 10, 2022, 7:01 a.m.Duration: 51 minutes 14 seconds
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Launching, Back to the Future Style
Published: May 3, 2022, 7:01 a.m.Duration: 35 minutes 28 seconds
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Positioning for Maximum Impact with Zach Goldie
Published: April 26, 2022, 7:01 a.m.Duration: 30 minutes 49 seconds
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Founding, Selling, and Starting Anew with Adam Pallozzi, Exited Founder of Junior Rockers and Co-Founder of SleepHQ
Published: April 19, 2022, 7:26 a.m.Duration: 51 minutes 24 seconds
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Don't Forget to Sell What You Have
Published: April 12, 2022, 7:01 a.m.Duration: 37 minutes 54 seconds
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Sales for Founders with Ben Orenstein, Co-Founder of Tuple
Published: April 5, 2022, 7:01 a.m.Duration: 55 minutes 19 seconds
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From Learning to Code to Llamas
Published: March 29, 2022, 7:01 a.m.Duration: 53 minutes 53 seconds
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Less Codesy Stuff, More Salesy Stuff
Published: March 22, 2022, 8:01 a.m.Duration: 32 minutes 55 seconds
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Raising a Business and Family with Anna Maste
Published: March 15, 2022, 8:01 a.m.Duration: 40 minutes 33 seconds
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Finding Your Career Niche with Nate Berkopec
Published: March 8, 2022, 8:01 a.m.Duration: 34 minutes 36 seconds
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Special episode: Two additional ways you can help Ukraine
Published: March 2, 2022, 8:15 a.m.Duration: 7 minutes 48 seconds
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The Business of This Podcast
Published: March 1, 2022, 8:01 a.m.Duration: 41 minutes
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How to Use Twitter Effectively (feat. Arvid Kahl)
Published: Feb. 22, 2022, 8 a.m.Duration: 38 minutes 48 seconds
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Workshopping Pay-As-You-Go Failed Payments
Published: Feb. 15, 2022, 9 a.m.Duration: 37 minutes 44 seconds
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Selling a Business and Scaling Another Amidst Tragedy
Published: Feb. 8, 2022, 8:04 a.m.Duration: 59 minutes 25 seconds
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From Bodybuilder to SaaS Founder
Published: Feb. 1, 2022, 10 a.m.Duration: 42 minutes 59 seconds
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Redefining Success with Chris Spagnuolo of Jetboost
Published: Jan. 25, 2022, 11:25 a.m.Duration: 34 minutes 14 seconds
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January Blues and easy wins
Published: Jan. 18, 2022, 4 a.m.Duration: 33 minutes 1 second
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Learning How to Interview Customers: A Conversation with Jonathan Markwell
Published: Jan. 11, 2022, 9 a.m.Duration: 41 minutes 30 seconds
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From Side Project to $6M ARR
Published: Jan. 4, 2022, 9 a.m.Duration: 44 minutes 53 seconds
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It's Been a Year
Published: Dec. 28, 2021, 11 a.m.Duration: 43 minutes 39 seconds
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Enterprise Sales as an Indie SaaS featuring Josh Ho, Founder of ReferralRock
Published: Dec. 21, 2021, 10:04 a.m.Duration: 32 minutes
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Marketing for SaaS Founders with Corey Haines of Swipe Files
Published: Dec. 13, 2021, 10 p.m.Duration: 56 minutes 49 seconds
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Using Atomic Habits to Get Through Burnout
Published: Dec. 7, 2021, 8:38 a.m.Duration: 38 minutes 2 seconds
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Solving Your Spouse's Problem: A Conversation with Jordan O'Connor, Founder of Closet Tools
Published: Nov. 30, 2021, 9:56 a.m.Duration: 48 minutes 35 seconds
Listed in: Business
So This Is Burnout
Published: Nov. 23, 2021, 9:56 a.m.Duration: 41 minutes 2 seconds
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Using Jobs to Be Done to Build a Whiteboard That Does Math: A Conversation with Matt Wensing, Founder of Summit
Published: Nov. 16, 2021, 9 a.m.Duration: 39 minutes 57 seconds
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Founder Summit Takeaways
Published: Nov. 9, 2021, 9:29 a.m.Duration: 42 minutes 7 seconds
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A Conversation with Kevin Sahin, Co-Founder of ScrapingBee
Published: Nov. 2, 2021, 8:02 a.m.Duration: 58 minutes 21 seconds
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A Conversation with Rosie Sherry
Published: Oct. 26, 2021, 7:03 a.m.Duration: 39 minutes 12 seconds
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Getting Meta
Published: Oct. 19, 2021, 3:38 p.m.Duration: 45 minutes 11 seconds
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Deploy Empathy Audiobook Podcast Preview
Published: Oct. 12, 2021, 10 a.m.Duration: 31 minutes 44 seconds
Listed in: Business
To Freemium, or Not to Freemium
Published: Oct. 5, 2021, 7 a.m.Duration: 29 minutes 39 seconds
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Taking on Amazon...and winning?
Published: Sept. 28, 2021, 4 a.m.Duration: 55 minutes 22 seconds
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Software Social University?
Published: Sept. 21, 2021, 6 a.m.Duration: 38 minutes 41 seconds
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A Tour Through Struggle: Cam Sloan, Founder of Hopscotch Product Tours
Published: Sept. 14, 2021, 4:01 a.m.Duration: 54 minutes 39 seconds
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Just Tell People About The Thing You Made
Published: Sept. 7, 2021, 6:48 a.m.Duration: 31 minutes 6 seconds
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Everything Is Happening
Published: Aug. 31, 2021, 9:18 a.m.Duration: 39 minutes 16 seconds
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Struggle and Sponsors: A Conversation with Adam Hill, Creator of Django Unicorn
Published: Aug. 24, 2021, 8 a.m.Duration: 44 minutes 52 seconds
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Decisions, Decisions Part 2: Colleen Takes the Plunge
Published: Aug. 17, 2021, 9 a.m.Duration: 37 minutes 7 seconds
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Decisions, Decisions
Published: Aug. 3, 2021, 9 a.m.Duration: 35 minutes 20 seconds
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It's Happening!
Published: July 27, 2021, 9 a.m.Duration: 42 minutes 34 seconds
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When Is It Time to Move On?
Published: July 20, 2021, 5:57 p.m.Duration: 37 minutes 1 second
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Growing an Early Stage SaaS: A Conversation with SavvyCal Founder Derrick Reimer
Published: July 13, 2021, 10 a.m.Duration: 52 minutes 28 seconds
Listed in: Business
Shutting Down and Opening Up: A Conversation with Marie Poulin, Creator of Notion Mastery
Published: July 6, 2021, 8 a.m.Duration: 1 hour 1 minute 51 seconds
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Getting Started with Customer Interviews: A Conversation with Nicole Baldinu, Co-Founder and COO of WebinarNinja
Published: June 29, 2021, 7:05 a.m.Duration: 51 minutes 7 seconds
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Holy Forking Sportsballs
Published: June 22, 2021, 7:54 a.m.Duration: 36 minutes 9 seconds
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Sympathy, Empathy, and Solving Problems
Published: June 15, 2021, 8:18 a.m.Duration: 41 minutes 33 seconds
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Michele's First Numbers Update
Published: June 8, 2021, 11:54 a.m.Duration: 32 minutes 38 seconds
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Marketing an eBook
Published: June 1, 2021, 9 a.m.Duration: 56 minutes 16 seconds
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The Real Life Episode
Published: May 25, 2021, 9:17 a.m.Duration: 33 minutes 13 seconds
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Valuable, Usable, Viable, Feasible
Published: May 18, 2021, 10 a.m.Duration: 32 minutes 27 seconds
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Real Internet Money
Published: May 11, 2021, 8:43 a.m.Duration: 32 minutes 24 seconds
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No Longer "Bootstrapped"
Published: May 4, 2021, 9:28 a.m.Duration: 34 minutes 7 seconds
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Approaching Nebulous Tasks
Published: April 20, 2021, 9 a.m.Duration: 34 minutes 38 seconds
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Doing Different Things, Doing Things Differently
Published: April 13, 2021, 8:13 a.m.Duration: 34 minutes 59 seconds
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Good Problems
Published: April 6, 2021, 9:11 a.m.Duration: 32 minutes 8 seconds
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Applying the Five Steps to Finding an Audience
Published: March 30, 2021, 11 a.m.Duration: 39 minutes 9 seconds
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Customer Interview Part 2: The Debrief
Published: March 23, 2021, 9 a.m.Duration: 33 minutes 48 seconds
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Customer Interview Part 1: The Interview
Published: March 16, 2021, 8:48 a.m.Duration: 25 minutes 37 seconds
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Communication, Empathy, and Flexibility
Published: March 9, 2021, 7 a.m.Duration: 35 minutes 40 seconds
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MicroConf On Air + Software Social Crossover
Published: March 5, 2021, 8:44 p.m.Duration: 29 minutes 41 seconds
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To Take Funding, or Not to Take Funding
Published: March 2, 2021, 7 a.m.Duration: 36 minutes
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Giving Up On An Idea
Published: Feb. 23, 2021, 9:29 a.m.Duration: 37 minutes 12 seconds
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Raising a Business
Published: Feb. 16, 2021, 10 a.m.Duration: 37 minutes 33 seconds
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First on Google
Published: Feb. 9, 2021, 9:36 a.m.Duration: 34 minutes 30 seconds
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Prioritizing Features and Yourself: An Conversation with Danielle Simpson, Co-Founder of Feedback Panda
Published: Jan. 26, 2021, 10 a.m.Duration: 48 minutes
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What to Work On Next
Published: Jan. 19, 2021, 12:21 p.m.Duration: 31 minutes 45 seconds
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Wading Through Feature Requests
Published: Jan. 12, 2021, 10 a.m.Duration: 35 minutes 11 seconds
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Getting People to Reply to Those Critical Early Feedback Emails
Published: Jan. 5, 2021, 10 a.m.Duration: 43 minutes 56 seconds
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Competing with Huge Companies as a Bootstrapper
Published: Dec. 29, 2020, 9:21 a.m.Duration: 27 minutes 43 seconds
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Getting Really Excited
Published: Dec. 22, 2020, 8:34 a.m.Duration: 28 minutes 34 seconds
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When Competitors Are Nipping At Your Heels
Published: Dec. 15, 2020, 10 a.m.Duration: 30 minutes 46 seconds
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Workshopping User Onboarding Problems
Published: Dec. 8, 2020, 11:31 a.m.Duration: 35 minutes 43 seconds
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Snowballing One Project Into Another
Published: Dec. 1, 2020, 9:22 a.m.Duration: 34 minutes 40 seconds
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Choosing a Pricing Model
Published: Nov. 24, 2020, 10 a.m.Duration: 30 minutes 8 seconds
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Raising and Setting Prices
Published: Nov. 17, 2020, 10 a.m.Duration: 39 minutes
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Who's the villain?
Published: Nov. 10, 2020, 11 a.m.Duration: 31 minutes 40 seconds
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Founder/Business/Lifecycle Fit (aka "The Feelings Episode")
Published: Nov. 3, 2020, 7:45 a.m.Duration: 34 minutes 42 seconds
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Vendor Lock-In, Heroes, and Timezones
Published: Oct. 27, 2020, 12:13 p.m.Duration: 32 minutes 44 seconds
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Health Insurance for Bootstrappers
Published: Oct. 20, 2020, 9:19 a.m.Duration: 38 minutes 53 seconds
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Bootstrapping a Company to 130 Employees
Published: Oct. 13, 2020, 10:13 a.m.Duration: 39 minutes 53 seconds
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Documentation as SEO, SEO as Documentation
Published: Oct. 6, 2020, 9 a.m.Duration: 33 minutes 10 seconds
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Something Boring, Something True, Something Alluring, Something New
Published: Sept. 29, 2020, 9:23 a.m.Duration: 30 minutes 1 second
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The Reveal!
Published: Sept. 22, 2020, 9:03 p.m.Duration: 31 minutes 53 seconds
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Negotiations... with Customers and Oneself
Published: Sept. 15, 2020, 8:31 a.m.Duration: 33 minutes 31 seconds
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BONUS: Alex Hillman Joins Our Table
Published: Sept. 11, 2020, 3:49 p.m.Duration: 54 minutes 36 seconds
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The Drudgery of Launching and the Difficulty of Hiring
Published: Sept. 8, 2020, 8:19 a.m.Duration: 33 minutes 37 seconds
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Don't Rearrange the Desks On Your Users
Published: Sept. 1, 2020, 7:59 a.m.Duration: 29 minutes 10 seconds
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When should you give up or pivot?
Published: Aug. 25, 2020, 9:08 a.m.Duration: 32 minutes 6 seconds
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Selling to Big Enterprises as a Bootstrapped Company...and Figuring Out Who to Sell to In the First Place
Published: Aug. 18, 2020, 6:08 p.m.Duration: 32 minutes
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Finding and Firing Potential Customers
Published: Aug. 11, 2020, 11:24 a.m.Duration: 26 minutes 20 seconds
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Building What You Need & Figuring Out Pricing (Or: Our CDNs Episode)
Published: Aug. 4, 2020, 12:36 p.m.Duration: 30 minutes 29 seconds
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Hey, why don't you join us?
Published: July 29, 2020, 6:58 p.m.Duration: 16 minutes 6 seconds
Listed in: Business